VIDEO’S ABILITY TO EXPLAIN AND DESCRIBE CLEARLY
Videos that demonstrate software are quick and efficient. Using them can help explain in a few seconds what might take many minutes to explain with just text and images what they have the power and flexibility to deliver.

PROBLEMS AND PROCESSES VISUALISED AND CONTEXTURALIZED
With screen capture and animation, you are able to help your audience visualize complicated issues before presenting the solution through your software. By using real or hypothetical case studies, you can also demonstrate how your software is used in real-world scenarios. Your software cannot be showcased in any other way than with a video.

A GUIDE TO DETERMINING THE RIGHT VISUAL STYLE FOR YOUR PRODUCT DEMO VIDEO
Decide what visual style, influence or identity best represents your brand. There are thousands of beautiful backdrops to choose from, including rural scenes, fictional sci-fi worlds, bustling metropolises, and even virtual sets. Your video can be given a distinct brand identity by choosing an original visual background.

VIDEOS OF SOFTWARE DEMOS ARE POTENTIAL MARKETING TOOLS
YouTube has created a content marketing model that allows software demos to fall under the Help category, which allows software demos to be used to promote brands on such platforms. Your existing customers can engage more with your brand by creating a series of video guides to your software, while your potential customers can see how helpful they are.
Do you want to try something new with your software video production? Our team would be delighted to hear more about your plans and how we might be of help. Contact us today for further information.