Promo videos: What are they and why should you invest in them?
The purpose of a promotional video production is to increase public awareness about your brand, new venture, cause you care about, or product offering to increase sales. Effective promotional videos have common characteristics, regardless of what is being advertised:
- Engage your target audience on an emotional level.
- Don’t get too technical and keep the message simple.
- Content is interesting and the durations are short.
- Make sure the call to action is clear.
Today, there is an abundance of information vying for your target audience’s attention. When it comes to promotional videos, Faucone Studios knows how to get your message heard above the noise.
How Should A Promotional Video Be Produced?
The first step in creating a promotional video for your product, new venture, or overall brand is finding the right production partner. You can create an effective promotional campaign with the help of a company like Richter Studios:
- Find out who your target audience is.
- Identify your key messages clearly.
- Speak in a language your audience can understand.
- Create an emotional connection with them.
- Avoid jargon. Don’t overcomplicate your message.
- Maintain your authenticity. Do what you do best.
Video promos can boost brand awareness, foster brand loyalty, and influence purchase decisions
3 REASONS TO OPT FOR FAUCONE
01 MARKETING VIDEOS THAT CUT THROUGH
Take your promotional video content to the next level by engaging your target audience, inspiring action and making an impact.
02 MAKE SURE YOU REACH YOUR TARGET AUDIENCE
We do more than just create content. Using social media edits, optimisation techniques, and paid promotion, we ensure that your promotional video content reaches your target audience during the buyer’s journey.
03STRESS-FREE MANAGEMENT
Having created videos for world-class brands for over quite a couple of years, our process is simple, straightforward and easy from the beginning. We take care of everything.
