Put your customers in the spotlight – with video! Consumers favour video testimonials when considering a purchase.
In comparison to text testimonials, video testimonials provide more power since a real person shares their experience. Your company can provide a solution to the problem your clients face by creating testimonial videos.
You should consider creating video testimonials for your marketing efforts. A good marketing effort checks all the boxes: It tells a story, connects emotionally, explains the benefits of the product, and answers the questions of potential customers.
It is possible to write your own questions on Faucone Studios or use one that we have already created. To know more, contact us right away.
Video testimonials: When and how should I use them?
Your homepage or a dedicated customer page can feature customer testimonials just below the fold. This kind of content can be an excellent way for you to reassure your prospects after they’ve learned more about what you do by showing them some third-party social proof before they make a purchase.
An excellent customer testimonial video should have a few characteristics.
Details about you, authentic
Natural responses (No scripts!)
Don’t overpromote (Your customer is the one you are trying to reach!)
Tell your story clearly
Customers with confidence